The organizational website is a valuable tool that is unused by most non-profit organizations and small businesses. There is great value in a digital presence, such as a website, where you have content control without others outside of your organization changing or hiding your material. In today’s hyper-sensitive and controlling culture, it is difficult to guarantee that your content will be seen by all who follow you on social media so your option for digital coverage is to invest your attention on the website.

Do not get me wrong, I am not throwing stones at social media. There is value to using social media to advertise or connect to those who follow your organization’s product or services. There is also value of using social media to supplement your digital efforts and connect people to your content. However, putting all of your eggs in the social media basket is not a good idea. There is no guarantee that your content will be displayed displayed in front of the audience you desire. Therefore, the website is a valuable tool that we will spend some time with. 

This Website Series of maximizing your efforts to reach your audience through this medium will cover the tool-sets, the techniques, and current trends of utilizing this platform for your organization. Through these pages, you will see the basics of how to effectively connect to your desired audience. I cannot wait to get started. In the meantime, if you have any questions or would like to schedule and evaluation of your digital plan and presence, please do not hesitate to reach out in the contact link.