Traditional Radio: The State of the Medium

Traditional Radio: The State of the Medium

On a different site in 2014 I wrote an article about the future of traditional radio. Within the content, I made the following assumptions: Traditional over the air (OTA) radio will decline as new mediums surface providing more accessible means of entertainment Mobile...

Closing the Sale in Digital Ads: Is it Possible?

Crafting Irresistible Advertising Copy: A Guide to Closing the Sale In the fast-paced world of advertising, the power of persuasive copywriting cannot be overstated. Your advertising copy is the bridge that connects potential customers to your product or service, and...