by Doug Johnson | Oct 21, 2023 | Realize Media
In 2013, I wrote an article evaluating an article from USA Today concerning changes faced by traditional television of the time. I would like to evaluate these points in the context of technology in 2023. First, the original article was found here:...
by Doug Johnson | Oct 20, 2023 | Realize Media
On a different site in 2014 I wrote an article about the future of traditional radio. Within the content, I made the following assumptions: Traditional over the air (OTA) radio will decline as new mediums surface providing more accessible means of entertainment Mobile...
by Doug Johnson | Oct 3, 2023 | Realize Media
Understanding the Need for Platform-Specific Engagement In the rapidly evolving landscape of digital communication, social media has become the heartbeat of online interaction. With diverse platforms catering to varied audiences and preferences, businesses and content...
by Doug Johnson | Sep 27, 2023 | Realize Media
Crafting Irresistible Advertising Copy: A Guide to Closing the Sale In the fast-paced world of advertising, the power of persuasive copywriting cannot be overstated. Your advertising copy is the bridge that connects potential customers to your product or service, and...
by Doug Johnson | Sep 27, 2023 | Realize Media
In today’s hyper-competitive business landscape, one of the key challenges faced by organizations is effectively reaching their target demographic. Consumers are bombarded with marketing messages from every directions. To cut through the noise and make a lasting...
by Doug Johnson | Sep 25, 2023 | Realize Media
Looking at a church brochure the other day screamed of problems. The artwork looked like the traditional Greek architecture of the building, while at the same time they were advertising to an early twenties demographic. What a disaster! They were trying to connect...
