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Evaluating Another Old Prediction – Television
In 2013, I wrote an article evaluating an article from USA Today concerning changes faced by traditional television of the time. I would like…
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Traditional Radio: The State of the Medium
On a different site in 2014 I wrote an article about the future of traditional radio. Within the content, I made the following assumptions:…
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Understanding the Need for Platform Specific Engagement
Understanding the Need for Platform-Specific Engagement In the rapidly evolving landscape of digital communication, social media has become the heartbeat of online interaction. With…
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Closing the Sale in Digital Ads: Is it Possible?
Crafting Irresistible Advertising Copy: A Guide to Closing the Sale In the fast-paced world of advertising, the power of persuasive copywriting cannot be overstated.…
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Crafting Persuasive Copy: Connecting Your Product with Your Audience
In today’s hyper-competitive business landscape, one of the key challenges faced by organizations is effectively reaching their target demographic. Consumers are bombarded with marketing…
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Rethinking Your Audience
Looking at a church brochure the other day screamed of problems. The artwork looked like the traditional Greek architecture of the building, while at…