Traditional Radio: The State of the Medium

Traditional Radio: The State of the Medium

On a different site in 2014 I wrote an article about the future of traditional radio. Within the content, I made the following assumptions: Traditional over the air (OTA) radio will decline as new mediums surface providing more accessible means of entertainment Mobile...

Closing the Sale in Digital Ads: Is it Possible?

Crafting Irresistible Advertising Copy: A Guide to Closing the Sale In the fast-paced world of advertising, the power of persuasive copywriting cannot be overstated. Your advertising copy is the bridge that connects potential customers to your product or service, and...

Rethinking Your Audience

Looking at a church brochure the other day screamed of problems. The artwork looked like the traditional Greek architecture of the building, while at the same time they were advertising to an early twenties demographic. What a disaster! They were trying to connect...

Focus!

After spending years experimenting with various blogs, exploring a wide range of topics and ideas, I’ve reached an important decision. It’s time to focus my efforts and create a centralized platform dedicated to the captivating world of media. Welcome to...